Frederik D. Wiersema profile picture

Frederik D. Wiersema

Stand Alone

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
The new market leaders
Customer service
Customer service: extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA
Innovation: breakthrough ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid