Author Description

The next generation of consumer marketing is here! Brandtender Marketing shows you why there is no "customer loyalty" to brands today, with very few notable exceptions. It takes you through the changes happening in the marketplace and reveals in seven tactics how you can transform the way you take your brand to market. The result? True customer engagement that comes from relationships built between your employees--once they become your Brandtenders--and your customers. This unique plan prompts your prospects to begin buying from you then, as customers, stay longer, buy more and refer your products and services. Realizing contemporary marketing approaches are tired and ineffective, marketing executive and author Dan Day developed Brandtender Marketing to help companies embark down a cost-effective path of achieving true customer engagement, through their employees. The power lies in aligning the values between your brand and your customers. It's that emotional connection that ignites customer engagement. By literally turning proven direct marketing methods inside-out, Brandtender Marketing allows you to connect your brand to prospects and customers in ways marketers never thought possible. Tap into the power that comes from your organzation's most unique trait--your employees. They are your "Unduplicatable Differentiation." You've made significant investments to recruit, hire and cultivate strong people who represent your brand in the marketplace. Before throwing one more dollar toward another marketing program, leverage the marketing power lying dormant in your ranks. Learn how to identify and segment Brandenders who are just waiting to become today's marketing superheroes: "The Personals," "The Memorables" and, of course, "The Unforgettables." You'll discover how to "read" each Moment of Impression to make it most relevant for your customers. The seven tactics described in the book will transform your company to make a positive impact (r