Author Description

Organized around the twin themes of product-line rivalry and shareholder wealth maximization, this textbook provides analytical tools and managerial insights needed for effective decision making in all sectors of the economy. A wide variety of problems and case studies illustrate the strategies that top companies use, as well as the problems they encounter--from tradable pollution permits at Duke Power to dynamics of competition at Amazon.com. Occasionally problems are solved using elementary differential calculus (reviewed in chapter 3), in which case one or more alternative approaches are also presented. Annotation copyrighted by Book News, Inc., Portland, OR