Author Description

The Korean pop music industry has grown very significantly in recent years and is now a major player globally, with K-pop one of Korea’s most successful export products. This book presents a study of the industry as a business. It charts the development of the industry, examines changing levels of government support, and discusses the different firms in the industry and their competitive positions. As the cultural industries are increasingly recognised as major industries, worthy of consideration alongside more traditional industries, this book provides a detailed case study of great value to those who study business and management, as well as to scholars of media and cultural studies.