Author Description

Conquering Porter was written to help those responsible for determining company strategy in their understanding of the five forces model devised by Michael Porter. This book is based on Michael Porter’s book “Competitive strategy: techniques for analysing industries and competitors”. Competitive Strategy was first published in 1980. Porter managed to identify that there were just five key forces that shaped every industry, and which ultimately determined the long-term profitability prospects of any company. Porter’s Five Forces is both a sophisticated and a simple view of industry competition and it provides an excellent framework for any debate of how a firm can compete. His model has stood the test of time because it transcends industries, technologies, or management approaches. The ideas endure because they address the underlying fundamentals of how companies compete and how they position themselves.