Author Description

Whether you are an ENTREPRENEUR, a BUSINESS OWNER or an EXECUTIVE, this book will help you TO IMPROVE THE BOTTOM LINE BY LEARNING FROM MISTAKES MADE BY OTHERS. Its practical approach allows you to QUICKLY understand WHAT is happening, WHY it happens, and HOW to fix it. In this book: => The authors analyze the main mistakes made by Small and Medium Businesses (SMB), and suggest WAYS TO OVERCOME THEM. => SOLUTIONS are driven by simultaneously meeting MARKET needs AND business PROFITABILITY. => To easy permanent consultation, the content is grouped according to the five essential functions: STRATEGY, MARKETING & SALES, OPERATIONS, FINANCE & INDICATORS, and HUMAN RESOURCES. => Do you sometimes feel overwhelmed by so many problems at your company? => Do some of your business decisions have a poor impact in the bottom line? => Do you sometimes feel that your company appears to be a social club instead of a money making machine? => Do investments not always have the expected results? => Is your company frequently running out of cash? If your answer is YES to any of this questions, you must read “TOP 60 MISTAKES MADE BY SMALL AND MEDIUM BUSINESSES AND HOW TO AVOID THEN”, by Dr. Hector Debernardo and Dr. Margarita Hurtado-Hernandez. READ IT AND REMEMBER TO LEAVE A COMMENT! THANK YOU! Hector Debernardo is a management consultant, professor and writer. He is specialized in solving business problems through optimization and data science techniques, as well as qualitative methodologies, with focus on strategy, operations and processes, project management, and change management. He has delivered consulting services to more than 100 organizations in Mexico, Argentina, Chile, Brazil and Spain, in sectors such as education, energy, farming industry, food & beverage, footwear, healthcare, packaging, pharmaceutical, software industry, and subtractive manufacturing. He is managing partner at Puente Empresarial, and