Author Description

The book covers the fundamental principles of product innovation and product management, which canbe applied to a wide range of product and service industries. It is intended to provide the basis for ongoinglearning and continuous improvement, both for individuals and their organizations. It is designed to provide the body of knowledge required by candidates studying for the Product Development and Management Association's New Product Development Professional certification examination (NPDP). Chapters include the following topics: Strategy, Portfolio management, Product innovation process, Product design and development tools, Market research in product innovation, Culture, teams and leadership, and Product Innovation Management.