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This volume discusses the 12 business principles of Tao Zhu-gong and relates them to today's corporate setting. They state 12 vital abilities needed to succeed in business. Ranging from handling customers and employees to managing a company and its products to making business decisions, the principles cover most of the areas necessary for a business to develop. These 12 principles date back more than 2,000 years. Even so, they are still of great significance as they deal with the universal and age-old complexities of running a business. Wee demonstrates their relevance to any business size from sundry shops to international corporations to dot-com companies. Tao Zhu-gong was a great military strategist who resigned from the position of Prime Minister to become a businessman. Using what he had learnt from his military days, he accumulated a fortune that would be equivalent in modern terms to that of Bill Gates's. In his lifetime, Tao Zhu-gong developed these 12 principles which are, unfortunately, not only unknown to the western world but to many Chinese as well. Whether in the east or the west, every businessman will have much insight to gain from the 12 business principles of Tao