Author Description

Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices is an expanded edition of the bestseller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts. "The detail descriptions of "The 13 different battlegrounds" reflect the various situations that business face today. They highlight the importance of understanding the current battleground (business challenges) and choosing the right strategy to conquer the terrain (business environment) in order to ensure complete victory. This compendium of strategies is a must-read for business leaders who are charting out their business strategies and weathering through tough business challenges." Tan Tong Hai - Chief Executive Officer, Starhub Ltd, Singapore "This masterful book is replete with examples from the corporate world and provides a comprehensive guide on how to select the best markets, engage business competitors and deploy resources to win. Every leader who wants to expand his or her strategic IQ must own this book!" Noah Lim, PhD - John P. Morgridge Professor of Business, University of Wisconsin-Madison, USA About the author Wee Chou Hou (C.H Wee) is Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU), and Senior Fellow and Founder of the Institute on Asian Consumer Insight (ACI). He is currently the Head of the Division of Marketing and International Business at NTU. A former Merit, Colombo Plan and Commonwealth scholar, Professor Wee has published over 330 articles and publications in various international, regional and local journals and proceedings. He is a world-renowned conference speaker, and has consulted and conducted executive training for over 30