The recent economic boom in the Canadian province of Alberta provides an ideal "natural experiment" to examine immigrants' responses to a strong labour demand outside major metropolitan centres. The key finding of our study, which is based on a unique dataset that combines administrative and immigrant records, is that not only did immigrants respond to the recent economic boom in Alberta, but they responded generally more strongly than non-immigrants. We find, however, a great deal of heterogeneity in the magnitude of the response across different regions and for different categories of immigrants