Author Description

Many companies have been criticised for weaknesses in their business ethics, and every year, new scandals and ethical breaches hit the media. The problem of ethical lapses however, is not confined to business and there are few sectors of society that can claim the moral high ground. In an increasingly transparent world, employee engagement is founded on trust - of their boss, their department, their whole enterprise.The Tone from the Top: How Behaviour Trumps Strategy, will convince you that the behaviour of leaders and the signals they send are more important than strategy. In offering a model for a much more systematic approach, and first hand evidence from interviews with the chairmen of a quarter of a trillion pounds of market capitalization (FTSE200 companies), Ian Muir will persuade you that behaviour and signalling have a much greater influence on business performance and ethics than simply communicating a strategy.