Author Description

The Tactical Marketing Handbook The first and only comprehensive guide to tactical marketing, this book gives you practical ways to win more customers and sales. Despite the many books on marketing, the topic of tactical marketing has been overlooked for far too long. Yet tactics are more actionable than marketing strategy, which often remains theoretical. The Tactical Marketing Handbook outlines 91 ways to boost engagement, gain loyalty and boost revenue; and it offers a step-by-step guide to 49 of them. Here’s what you get: 14 methods for creating successful new products 13 communication tactics 7 things you should do to enhance your product or service 10 ideas for planning your marketing 7 tactics to make your customers happy 6 solutions for beating the competition 12 ways to increase your price and boost your revenue 20 ideas for promoting your products 5 ways to run a Sale 17 “must-have” actions to enhance your online effectiveness With dozens of case studies, the book focuses on actions that will generate results, whether you’re seeking more awareness, a stronger brand identity, or just more income. The Tactical Marketing Handbook is your toolkit for success.