"The hold that Business has over our lives is immense. It can promote us or dump us. It can offer self-esteem or lack of dignity. It can frighten us and coerce us. It can destroy families and build marriages. It can support dictatorships or enliven economies. It can create unbearable stress and invent wonderful new products and services. In short, Business can treat you as well or as badly as it chooses. Yet we devote our lives unthinkingly to it, giving our knowledge, creativity and sweat without regard to its true value." "This book is about a creative communication company, St. Luke's, that through sheer inventiveness has chosen to change the very 'DNA' of Business, by turning its back on just about every aspect of conventional Business life. It is about a company seeking to make work more enriching, challenging, interesting and rewarding for everyone in it. It is about a model corporation for the 21st century."--BOOK JACKET.