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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 Excerpt:...word. 4 When you have occasion to cable, devote considerable attention to thinking out your message. 5 Organize it. 6 Bring your ideas to a focus. 7 Bend every effort toward clearness. 8 Avoid placing together any words or groups of words that may give a meaning other than the one you have in mind. 9 When you devise a code word for the firm name and address, make a code word that will clearly indicate your company. Thus, if your firm name is Brown, Thompson & Co., your cable address might be BROWTON--a combination of the two parts of the firm name. 10 If you make comparatively slight use of the cable, employ any of the ordinary commercial codes, such as the A. B. C. Code, in its most recent edition. THAT MAKES MONEY A COURSE IN BUSINESS ENGLISH AND LETTER WRITING ENGLISH THAT MAKES MONEY A COURSE IN TWENTY-THREE BOOKS ON GENERAL LETTER WRITING, SALES LETTERS, COLLEC-TION LETTERS, ADVERTISING CIRCULARS AND BOOKLETS, BUSINESS ARTICLES, CORRECT ENGLISH, AND CORRECT PUNCTUATION FOR BUSINESS PURPOSES BY FREDERICK HOUK LAW, Ph.d. LECTURER IN ENGLISH IN NEW YORK UNIVERSITY, AND HEAD OF THE DEPARTMENT OF ENGLISH, 'STUYVESANT HIGH SCHOOL, NEW YORK CITY KARL V. S. HOWLAND, Co-author BOOK VII INDEPENDENT CORPORATION PUBLISHERS NEW YORK All rights reserved, including that of translation into foreign languages, including the Scandinavian INTRODUCTION TO SECTION TWO Letters That Sell Goods "The owners are getting a bit crusty. It is time we did something." "Time! I should say so. We are standing still." "Aw, they expect too much. They have got the goods, but look where we are! The location of the place is no good. You can't expect to sell goods here." Such was part of the conversation between two of the department heads of the long-estab...