Author Description

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For one- or two-semester courses in Calculus for students majoring in business, social sciences, and life sciences. Intuition before Formality Calculus & Its Applications builds intuition with key concepts of calculus before the analytical material. For example, the authors explain the derivative geometrically before they present limits, and they introduce the definite integral intuitively via the notion of net change before they discuss Riemann sums. The strategic organization of topics makes it easy to adjust the level of theoretical material covered. The significant applications introduced early in the course serve to motivate students and make the mathematics more accessible. Another unique aspect of the text is its intuitive use of differential equations to model a variety of phenomena in Chapter 5, which addresses applications of exponential and logarithmic functions. Time-tested, comprehensive exercise sets are flexible enough to align with each instructor’s needs, and new exercises and resources in MyLab™ Math help develop not only skills, but also conceptual understanding, visualization, and applications. The 14th Edition features updated exercises, applications, and technology coverage, presenting calculus in an intuitive yet intellectually satisfying way. Also available with MyLab Math MyLab™ Math is an online homework, tutorial, and assessment program designed to work with th