Author Description

Franchising your Business - The Keys to Success, is targeted at (prospective) franchisors. It provides useful information on how to avoid unforeseen pitfalls when operating a franchise business. This book is a source of knowledge on how to determine if a business can be franchised. It contains guidelines on how to be a successful franchisor, covering diverse aspects such as the characteristics of a good franchisor, the responsibilities of a franchisor, what a franchisor can expect from his/her franchisees, and how to determine if franchising is a good way to grow a business. This book reveals the two sides of the coin in franchising. In addition to focusing on the benefits of franchising, the book also covers the drawbacks of franchising a business. The exercises, activities and case studies enable independent reflections and learning.