Author Description

This book focuses on successful franchising from the perspective of franchisees. It is written in plain English, well signposted and well constructed, and explains exactly what it takes to become successful as a franchisee. It covers the good, the bad and the ugly of buying a franchise, and accurately identifies the challenges, the pitfalls and the mistakes, and how to avoid them, as well as the many advantages of franchising. It raises important questions about franchising and offers guidance while providing answers. It provides examples of real life experiences in franchising using case studies, quotes and testimonials. "If you read this book you won't get carried away or believe all the hype surrounding franchises. I wish this book had been around at the time I became a franchisee". Alistair Macdonald FRG - AMTV Media It is not an academic study on franchising, it is an easy to read guide on what franchising is and how it works in the UK, giving sound advice on buying a franchise and how to find a franchise that "fits". The poem, quotes, exercises and activities are all interesting and relevant, in keeping readers engaged.