Author Description

"This collection of cases and projects in the field of international management helps students to develop the cross-cultural skills needed by the modern manager. Three key questions are explored: When are cultural factors a significant influence? When are other factors of greater influence? How can the importance of these different factors be weighed?" "Each of the 28 chapters consists of a concise, real-life case study or project highlighting a set of key concepts in an international management situation. A set of questions following each chapter helps students to analyze case studies and the practical implications of cultural factors."--BOOK JACKET.