
"This collection of cases and projects in the field of international management helps students to develop the cross-cultural skills needed by the modern manager. Three key questions are explored: When are cultural factors a significant influence? When are other factors of greater influence? How can the importance of these different factors be weighed?" "Each of the 28 chapters consists of a concise, real-life case study or project highlighting a set of key concepts in an international management situation. A set of questions following each chapter helps students to analyze case studies and the practical implications of cultural factors."--BOOK JACKET.
Page Count:
157
Publication Date:
2000-06-01
ISBN-10:
0631218327
ISBN-13:
9780631218326
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