Author Description

An introduction to basic design for students and business people. Whether as a graphic student, a designer from another field, or a businessman who needs more understanding or even a do-it-yourself aid, ***Basic Design and Layout*** gives you the first instruction you will need, and ideas to work with. The book covers a wide range of areas such as newspaper, magazine and book design, corporate logos and letterheads, posters and billboards, and is packed with essential information such as what to do with an empty space, colour and its association with the message, and how typography strengthens the image. One of the most important elements of this book is the projects, which show the reader how to use the techniques in a real design job. Appeals to a wide audience who need to grasp the basics of layout and design Shows a wide range of projects Useful to everyone with a small business illustrated throughout in four colours and two colours September 1987 SH/5/87