Author Description

Product Description Lean Business redefines the business plan. From being a static document used for financing purposes alone the business plan becomes a dynamic tool covering all elements needed within lean business development. Through eight intuitive steps the authors take us on a journey starting with the overarching strategic issues, all the way through to the tactical implementation and everyday tasks. The book supports an online tool (the Lean Business Planner) which enables you to follow up your plan every single day. This makes business development a continuous activity, not an all-out effort once a year. The chapters of this book are structured according to the eight steps of the method: - Resources - Business Idea - Business Model - Gap - Objectives - Risk - Tasks - Overview Lean Business is relevant for everyone working in or with companies with growth ambitions. It is especially relevant for managers, owners and board members who wish to play an active role in the business development process. Review The appeal of the Lean business plan is that it is the anti-business plan, business plan. Building upon the Lean Start-up Movement created by Steve Blank and Eric Ries, it offers an alternative approach to the traditional business plan. It is supported with numerous case studies and tips that will teach you how to create and update an effective plan for your business. --Nathan Gold, The Demo Coach About the Author Yngve Dahle is founding partner in Lean Business, the principal author of several books including Lean Business. Yngve teaches innovation at Oslo School of Marketing and holds numerous board positions. Mark Robinson is a seasoned Silicon Valley entrepreneur and executive. His products have been used by over 1.8 billion people worldwide and earned over $1 billion in cumulative revenue. Mark holds numerous board positions and is a business advisor for companies all over the world. Martin Steinert, PhD, former Deputy Directo