Author Description

"If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes." — Albert Einstein In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website's user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics. In this invaluable user experience and CRO guide, you will learn 'real-world' tested methods that can be effectively applied around the globe by website designers, with any level of prior experience: How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof. Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify… and how you can use the same approaches to exponentially expand your engagement. The Top 3 CRO strategies that top website designers use to stimulate sales and visibility – UX research and optimization, sales funnel analysis and A/B testing. The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales – Google Analytics, Google Search, Heap Analytics, Hotjar and more. Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!