Author Description

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course.Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster.MKTG delivers a fresh approach to give students what they need and want in a text.MKTG2 is now also available through MindTap - a personalised online learning experience with relevant assignments that guide students to analyse, apply and improve thinking, allowing you to measure skills and outcomes with ease.