Author Description

In what is destined to become the definitive practical guide to information sources for business needs, Michael Lowe presents a thorough and systematic analysis of available sources, explains the interrelationship between businesses and the external factors on which they are commercially dependent, and reveals what information is available on factors necessary for strategic planning and operational problem solving for an efficient, competitive business. Written for managers and business decision makers at all levels in all industries as well as for information professionals and students, this title makes direct comparisons of a wide variety of information sources (from reference books to web sites, from newspapers to specialist online services). The book acts as a reference guide to available information sources as well as suggesting to the user new information opportunities for their own company.