Strategic Marketing, Planning and Evaluation (Marketing in Action Series)
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Author Description
This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and twenty years) and refers to tactical issues as part of the strategic planning process.
Page Count:
160
Publication Date:
1996-12-01
ISBN-10:
0749417846
ISBN-13:
9780749417840
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