Author Description

"Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs. This book clearly lays out what business people should know about data warehouse implementation and the best techniques for evaluating and justifying new data warehouses and data marts.". "e-Data provides invaluable information about data warehousing as a whole, its development and strategic value, the technologies that support it, and its effect on corporate decision making - information that will enable you to turn a gold mine of raw data into valuable information, position your company for market leadership, and enhance customer satisfaction."--BOOK JACKET.