Author Description

"This book provides concise definitions of 'entrepreneurism', 'entrepreneurship', 'entrepreneur' and 'entrepreneurial' for education and application within the framework of the market economy: acts as a signpost pointing the way toward balancing the short-term need for survival with the long-term need for sustainable growth; and serves as a philosophical beacon that will guide individuals, particularly, business leaders, toward actions in the interest of humanity."--BOOK JACKET.