Author Description

"The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities. Providing a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details: Strategic and tactical lessons for leveraging the Internet capabilities of your business; Four key drivers for creating value through the Internet; and proven techniques for using the Internet to target - and capture - newly profitable market microsegments."--BOOK JACKET.