Author Description

"This book provides an authoritative, but practical, guide for executives faced with complex decisions about investment in technologies for innovation. It provides a set of key questions which, if properly addressed, will ensure that the organization is on top of decision making in this important area. The book not only deals with strategic aspects relating to essential capabilities for innovation and their development, it also guides the reader through the maze of issues in moving from idea to successful product or service, taking findings from the most telling research currently available. It presents a well tried and highly successful methodology for establishing needs for capabilities in organizations, and gives practical examples of its application to a range of organizational issues."--Jacket.