High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
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Author Description
"Designed for MBA and MSc courses in the management of technology and innovation. High-Involvement Innovation will also be highly relevant to practising managers who are facing the challenge of trying to mobilize their organizations to be more capable of continuous innovation."--BOOK JACKET.
Page Count:
256
Publication Date:
2003-06-09
ISBN-10:
0470847077
ISBN-13:
9780470847077
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