The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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Author Description
"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.
Page Count:
352
Publication Date:
2006-10-19
ISBN-10:
0525949844
ISBN-13:
9780525949848
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