Author Description

How many of the following names or companies have you heard about? AirAsia, Chaldal, VinGroup, Miniso, HaiDiLao, Smartstudy, Pinduoduo, TSMC, Charoen Pokphand Foods, Coupang, and Infosys? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful. You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? You might want to learn how the companies turned their humble starts into such great successes, and apply it into your own career and business. The Top 10 winning cases in this book highlight the Asian leaders’ passions and breakthrough strategies as these successful leaders and companies rapidly turned their small starts into explosive successes even during crises. These stories are very engaging to read because they are written by the world’s young minds that applied dynamic views and approaches in researching their own country’s top brands. We are sure that the success stories of Asian brands contain invaluable treasures for those who want a turning point for their businesses or careers. We hope you find the treasures as the covered leaders and companies ha