Author Description

How many of the following names or companies have you heard about? YG Entertainment, WeChat, BYD, Lenovo, Flipkart, Dalian Wanda Group, Li-Ning, Breadtalk, Muji, Orion, and Garuda? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Many people are curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. This book highlights the success stories of the top Asian cases that were chosen among more than 50 group contestants in a recent competition, the World Asian Case Competition (WACC) 2016. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders’ passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands can reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. The stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.