How many of the following names or companies have you heard about? ShopUp, miHoYo, Donki, Li-Ning, Aarong, Bilibili, Nintendo, and Sky Mavis? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful. You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? You might want to learn how the companies turned their humble starts into such great successes, and apply it into your own career and business. It is our great pleasure to present this new volume of the series, How Asian Brands Soar VIII, to you and to the readers across the world. The contents of the case studies in this volume are based on the top 10 Award-winning case studies selected among a vast number of competitive submissions to the World Asian Case Competition or WACC 2022, organized by the Academy of Asian Business (AAB) with the SKK Business School of Sungkyunkwan University. Now, we are delighted to unveil the new volume of How Asian Brands Soar VIII. The Top 10 cases included are: ShopUp, miHoYo, Donki, Li-Ning, Aarong, Bilibili, Nintendo, and Sky Mavis. We hope that this new volume, as the p