Author Description

Cecie Starr is the most successful author in non-majors biology because of her clear and engaging writing, trend-setting art, and unparalleled media. BIOLOGY TODAY AND TOMORROW, her most concise text, provides a precise, issues-oriented approach and "solves" some of the toughest course challenges: engaging students, linking concepts from chapter to chapter, easily monitoring students' progress and simplifying lecture prep.Show students how biology matters: opening each chapter with engaging essays on hot issues and related online voting, the text highlights the connections between biology and real-life. Online exercises promote critical thinking about issues students will face as consumers, parents and citizens.Link concepts from chapter to chapter: since students have a difficult time linking concepts, the authors created a new "linking" tool. A list at the start of each chapter reminds students of related topics that were explained earlier. Within chapters, a key icon identifies cross-references to relevant sections in earlier chapters. As students work through the text, they see how topics build upon one another.Monitor students' progress with ease: BiologyNow offers diagnostic quizzes with automatically graded results that flow directly into your instructor grade book (iLrn, WebCT or BlackBoard). And, to assess students' progress instantly with in-class quizzes and polls, you can use JoinIn on TurningPoint content and software.Enjoy easier lecture prep: The new PowerLecture tool integrates all electronic chapter assets - art, photos, animations, videos, links to InfoTrac articles, web links, bulleted text slides, and everything else you need into each chapter's lecture slides. This "buffet" of media resources-arranged by chapter section-is at your fingertips.