Author Description

This book is an essential guide for anyone intending to write effective case studies for educational purposes. The practical tips provided in this book would apply to case writers at all levels — benefiting not only the novice, but also more experienced case writers who are looking to improve the quality of their case writing.The book covers all of the fundamental components of a case study, and provides tips on how to manage the common challenges encountered at each stage of writing. It also guides the reader on what makes a good case study, and best practices to ensure quality control. The book would not be complete without some tried and tested advice for writing a strong teaching note to accompany the case. Beyond the writing itself, it also provides an overview of possible avenues for case publication.