The Practical Marketing Book offers an easy to digest, but fairly complete guide to leaning about all the basic stuff you need to know about online marketing that seemingly no one wants to tell you, all in one place.The purpose of the book is as much to help the reader to gain the insight to develop a 'world view' of how the Internet supports business marketing efforts, and how the different elements of the Web's infrastructure (Search Engines, Social Media Sites, Individual Websites, Review Portals, etc.) can work together to help any business find the people who most need their services, as it is to leverage that insight to assist them build their business to foster mutually beneficial relationships with visitors and prospects who are ultimately transformed into long-term customers.Most readers of this book will either be starting up a new business, or be at the point where they realize they have to obtain a clear idea of what's involved with the basics of online marketing, and who want to establish an Online Marketing Program that will not only add new customers in the short term, but also provide the foundation for growing their business far into the future.