Author Description

What makes a great logo? And, more importantly, how can you design the best logo for a brand or product? In this book, I will answer those two questions and much more. In this book logo design specialist Joseph Thompson exclusively reveals some of the golden rules that you must follow, then I move on to examine each element of logo design in more detail: r typography, shape and symbolism, color theory and finally using your logo design. Why logo design is important you ask Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centerpiece of most branding schemes. This book is a great guide to get you started on your way to creating a great logo for your business.