Author Description

small Things Make All The Difference In Business once Every Few Years A Book Comes Along With An Insight So Penetrating, So Powerful And So Simply, Demonstrably True That It Instantly Changes The Way We Think And Do Business. Such A Book Is Broken Windows, Broken Business, A Breakthrough In Management Theory That Can Alter The Destiny Of Countless Companies Striving To Stay Ahead Of Their Competition. in This Vital And Seminal Work, Author Michael Levine Whose guerrilla P.r. Has Become A Standard Text Of Public Relations Theory And Is Taught At The Graduate Business Schools Of Harvard, Stanford, And Northwestern Offers Compelling Evidence That Problems In Business, Large And Small, Typically Stem From Inattention To Tiny Details. Constant Attention To Detail Not Only Demonstrates Corporate Competence, But Also Shows That The Company Cares About What The Consumer Wants. Broken Windows And Peeling Paint, Worn Carpets, And Poorly Maintained Restrooms... publishers Weekly law-and-order Criminology Inspires This Dour, Hectoring Treatise On The Importance Of Sweating The Small Stuff In Business. Pr Executive Levine, Author Of Guerrilla P.r., Combines His Professional Concern For Detailed Image Control With James Q. Wilson And George L. Kelling's Theory That Minor Signs Of Disorder Foster A Climate Of Insecurity That Causes Decent Folk To Flee. He Contends That A Company's Metaphorical Broken Windows-a Confusing Web Site, Messy Restrooms, Peeling Paint, Nagging Inconsistencies Like When The Waiter At A Chinese Restaurant Is Named Billy Bob-signal An Indifference To Consumer Satisfaction That Repels Customers. His Remedies Are Fairly Routine: Deploy Mystery Shoppers To Ferret Out Shortcomings, Remember That First Impressions Are Lasting, Strive To Exceed Expectations. What's Unusual Is His Fanaticism, His Demands That Businesspeople Cultivate The Obsessive, Compulsive, Almost Violent Need To Find The Flaws, Even When Others Den