Author Description

This textbook provides thorough exploration of international business concepts and theories alongside a detailed analysis of current trends and developments. Divided into three parts, the first section explores the evolution of globalization, the impact of regional economic integration, and the interplay between free trade and government intervention. Part 2 delves into the formal and informal rules governing political and economic systems, and addresses ethical dilemmas faced in international business practices. The final section focuses on strategic decisions for entering new markets, the role of foreign direct investment, and the management of global production and supply chains, while also emphasizing the need for effective marketing, R&D strategies, and performance control mechanisms. Students can expect valuable insights into the transformative role of emerging technologies like AI, big data, and blockchain in driving global business expansion. They will also gain practical and up-to-date knowledge essential for thriving in today’s global marketplace through the book’s focus on evolving globalization patterns for technology companies and the actions taken by governments to address associated challenges. With features like “In Focus” boxes and end-of-chapter cases, this text will offer effective resources for facilitating discussions and hands-on analysis of trends and developments in international business.