Author Description

Technology-driven market transformations reshape digital fashion and smart luxury, combining physical and virtual experiences. Innovations like augmented reality (AR), blockchain, artificial intelligence (AI), and digital wearables revolutionize how fashion is designed, produced, marketed, and consumed. In the luxury sector, these technologies enable brands to offer personalized experiences, enhance supply chains, and expand immersive digital environments. As consumer behavior shifts toward more experiential and sustainable models, the integration of fashion with technology redefines value and exclusivity while challenging traditional notions of ownership, authenticity, and brand engagement. Technology-Driven Market Transformations for Digital Fashion and Smart Luxury explores new developments in the fashion, luxury, and retail industries through digital technology. It examines solutions for sustainable branding tactics for effective fashion and luxury marketing. This book covers topics such as green branding, smart technology, and art and design, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.