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Driven by a deep commitment to bettering all operational processes, Honda of America has become the benchmark for manufacturers worldwide in several key areas, most prominently, organizational development and product innovation. Honda′s phenomenal success has garnered many accolades, from its justly famous ratings for outstanding customer satisfaction, to the prestigious J. D. Power Award for excellence in customer focus. Now, for the first time, go behind the scenes for an exclusive inside look at the revolutionary management tools and techniques that have made the name Honda synonymous with customer loyalty, leadership, and outstanding achievement. Honda of America′s competitive advantage is powered by a potent mix of creative forward thinking and seamless follow-through. The key to the carmaker′s remarkable performance --exemplified by the radical product development that went into the 1998 Accord --is a unique program for supply-based excellence dubbed BP. Combining classic quality analysis and problem-solving techniques, BP targets five strategic improvement areas: Best Position, Best Productivity, Best Product, Best Price, and Best Partners. It boils down to a philosophy-driven initiative grounded in developing, rather than leveraging, excellent suppliers, and it is a tenet that has enabled the automobile manufacturer to build a strong supply base whose partners consistently deliver zero ppm defects, with to-the-minute on-time deliveries, at very competitive costs. BP has revolutionized the way Honda and other companies increase market share and raise performance levels, and it can be applied to virtually any type of organization --including yours. To illustrate how you can effectively integrate BP into your business structure, Powered by Honda presents a detailed blueprint of all its tools and techniques, taking you step by step through a typical 13-week BP project