Author Description

Contemplating processes of communication, productive dynamics and the constitution of subjectivities, consumption implies, for the subjects, to belong, to participate, to generate bonds and sociabilities, to be in network, to seek and to have visibility. Its field of social action and its cultural unfolding articulate structural dimensions of society to the most ordinary and ordinary experiences of daily life, assuming a primordial place as a structurer of values and practices of identity. The study of consumption as a broad, changing and complex sociocultural phenomenon, seized from the field of communication, allows us to inquire about the emergence of a new reflexivity in contemporary life and to investigate gaps, different uses, appropriations and resistances, far beyond the act purchase or use. By consuming, we are continually communicating values, sharing a plethora of signs with society. Without a doubt, consumption is a relevant theoretical object for research in communication, which is why we invite everyone to answer the question: what, after all, is consumption? This book is a starting point for the systematic study of social and cultural phenomena from the perspective of consumption in Latin America. And thinking societies from consumption is critical to understanding social relations in society network.