Author Description

Games Based Culture -- Real World Games -- The Digital Ecology Of Elite Sports -- The Serious Gamer As Elite Athlete -- Digital Spectators In Augmented Realities -- Media Change At The Olympic Games -- The New Olympic Media -- Social Media And The Olympics -- The London 2012 Social Media Impact -- Citizen Journalism And Mobile Media -- Conclusion: Mixed Reality And The Wearable Media Generation. Andy Miah. Includes Bibliographical References And Index. Mode Of Access: World Wide Web.