Author Description

BuzzFeed founder Jonah Peretti says there is one way in which he differs from most other media moguls: 'If you succeed in building something similarly successful as a result, he will be cheering you all the way'. This book proves otherwise, and reveals how BuzzFeed seemingly tried to destroy a rival media business with a smear campaign. Was their action jealousy? Or was it something more sinister, given that at the time the rival was planning an expos of a key BuzzFeed advertiser.