Author Description

Summary: Marketing ROI offers a wealth of practical advice on the role of marketing in effective communication solutions. This book is a don't-miss for Chief Executives and marketing professionals alike, looking to generate and accelerate their company's exposure through this channel. Featuring Chief Marketing Officers representing some of nation's leading companies, offering thoughts on strategic, profit-oriented marketing and innovative campaigns, this title is a comprehensive look at the ins and out as well as general nuances of implementing successful marketing practices.