
This timely and accessible MBA textbook explores the challenges faced by today’s multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues.
Page Count:
452
Publication Date:
2013-01-01
ISBN-10:
1781004382
ISBN-13:
9781781004388
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