Author Description

Presentation slides from the following sessions: Behavioral Health & Social Service Industry trends: An Up-To-The-Minute Update; Yes, You are Different! Service Marketing & the Marketing Plan; Winning the Privatization, Competition & Managed Care Wars; Building Organizational Identity: Strategic Market Positioning; Finding the Sizzle The Role of New Technology in Todays Marketplace; What You Need to Know & Where to Find It: Marketing Research on a Budget; Moving Up & Out! Growth Through Geographic Expansion; Building a BetterNew Product Development & Implementation; Growth Through Diversification MHNs Experiences in Developing a Disability Management Product & Going International; The Price is Right: Models for Pricing a New Product; Successfully Marketing a provider Alliance: The Creation of Colorado Care Managements New Child Welfare Product; Shout It From the Rooftops: Developing Your Promotion Plan; Public Sector Bidding The Managed Care Organizations Perspective on Picking Partners or Going it Alone; Internet Business-to-Business; Applications as a Competitive Advantage; Get New Contracts How to meet Your Goals; and Using the Internet to Increase the Leverage of Your Marketing Efforts