Author Description

Management is a very complex business with no simple rules or guidelines, so experience is one of the best ways of developing management capabilities. This book makes the experience of almost 100 internationally renowned managers available to all those who are prepared to learn from others. How to Manage presents the highest ideals of management philosophy and describes the complex realities of making them work in practice. For any business person, How to Manage offers the insights of the best in international management in a thought-provoking book, full of practical advice. Companies featured: Air France; American Airlines; Amstrad; Continental Tyre; Customs & Excise, UK; Electricite de France; Farsons; Ford; Glaxo; HSBC Group; ICL; Kingfisher; Omega; The Prudential; Reebok; Sony; Svenska Handelsbanken; Tata Steel; Toyota; Tungsram; Unilever; Xerox. Features case studies from international companies such as Amstrad, Ford, Glaxo, Reebok and Sony Provides clear insights into the best in international management A thought-provoking and entertaining book