Author Description

Branding Is Out, Results Are In gives Local advertisers the principles they need to have in place in order to achieve RESULTS from their advertising investment.Author, Tom Ray, has over 30 years of experience in media sales and marketing. He provides real-world, ¿Main Street¿ insights that have worked for local advertisers all across the country. With a career spanning print, radio, broadcast television, cable television, and Internet marketing, his viewpoint is media-agnostic. He believes, ¿All media are good. They can all bring you a new customer.¿ Whether you¿re a business owner who handles your own advertising, a marketing director for a business, a media or ad agency account executive who wants to be more effective with the campaigns you influence or a creative producer, Branding Is Out, Results Are In is for you.